CHALLENGE
Get iced coffee lovers to ditch their current, fake-filled treat for Caribou Iced Coffee – made with real ingredients. 


SOLUTION
Festival goers were enticed to play the Caribou Real or Not Real Challenge, a game that reveals what’s real and what’s not around pop culture, history, music and iced coffee. Participants were rewarded with samples, coupons and prizes. Gameshow events held in Chicago at food and arts festivals. A microsite welcomed challengers from social and digital platforms to play, share and challenge friends with free sample rewards.  

©2020 STACY SCHRACK