CHALLENGE
The U.S. Integrated Ocean Observing System (IOOS) is a government program office under NOAA that provides real time data on the ocean, great lakes and coasts in effort to protect the environment, improve safety and the economy. IOOS was seeking a new brand identity.


SOLUTION
The new mark represents the integration of science and people that support their mission. An identity system was created to convey an approachable feel with a nod to the precision of their craft.