CHALLENGE: Dr. Marga Massey is a world-renowned plastic surgeon who specializes in microsurgical breast reconstruction for woman who are/have battled cancer. Dr. Massey had no brand identity or marketing materials.

SOLUTION: Get personal. The Dr. Marga brand was created based on her own personality - that of a professional who is among the pioneers in breast reconstruction and a humble friend to her patients. 

• Responsible for research, strategy, design, art direction for new brand.
• Collaborated with handbag designer to create custom bag for new patients.
• Designed marketing collateral for trade shows.
• Coordinated and conducted video interviews with the doctor and her patients.
• Managed outside designers and vendors.