CHALLENGE
Create brand identity, annual report and interior murals for parent company, Bloomin' Brands Inc (BBI), which owns Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's and Roy's restaurants. 

SOLUTION
The BBI mark represents the 5 unique brands that together share a common passion for casual dining. The vivid color palette encompasses the shared vibrant swatches across all brands.